PPC stands for Pay Per Click – Ultimately, you only pay for the traffic that comes to your site – Pay Per Click basis. This can be done on search engines such as:
- Google – Google’s PPC service is called GoogleAds – previously Google Adwords
- Baidu (China’s top search engine)
Or social networking sites such as:
How the advertising campaigns work – Firstly, you decide how much you want to spend each month. Next, decide who your target market is and this is usually done by keywords. And finally, write an advert that is going to entice your potential users to visit your site and purchase from you.
Unfortunately, that process is not quite as easy as it sounds. There are multiple factors that determine when and where your ads are shown, and whether a user will choose you over one of your competitors. So, this is where Improve My Ranking come in!
What we can do is analyse your target market, find you the most cost effective place to advertise, and then set-up and run your campaigns to generate you the most amount of business possible based on you budget. And because your account will only be run by consultants who have vast knowledge and experience, this therefore means your advertising will be in the best possible hands.